June 5

Real Estate Agents and Mortgage Brokers Eye Franchise Sector for Diversification


In today's dynamic economic landscape, many real estate professionals, including agents, mortgage brokers, and investors, are exploring new avenues to diversify their income streams. One growing trend is the move towards franchise ownership, particularly in the home service sector. This shift not only offers a way to mitigate the cyclical nature of the real estate market but also provides an opportunity for steady, predictable revenue.

The Appeal of Franchise Ownership

Franchise ownership is gaining traction among real estate professionals for several compelling reasons:

  1. Proven Business Models: Franchises come with established business models, offering a “business in a box” solution. This structure is especially appealing for those transitioning from a commission-based income to a more stable revenue stream. Franchise systems provide support in marketing, hiring, and operational processes, which can be a significant advantage for new business owners.
  2. Flexible and Recession-Resilient: Many franchises, particularly in the home service industry, are designed to be recession-resistant. These businesses often require fewer employees and can operate without a brick-and-mortar location, reducing overhead costs. This flexibility allows real estate professionals to maintain their existing schedules while managing their franchise.
  3. Ease of Financing: Franchises are typically easier to finance through SBA loans, making them accessible to a broader range of potential owners. With up to 90% of the total costs, including working capital, being financeable, owning a franchise becomes a viable option for many.

Exploring Franchise Opportunities

Real estate professionals are finding a wide array of franchise opportunities that align with their skills and financial capabilities. Some popular sectors include:

  • Home Services: Businesses like HVAC, painting, flooring, window tinting, kitchen remodeling, concrete finishing, and lawn care companies are highly sought after. These sectors often do not require a physical storefront and have a consistent demand, making them ideal for franchise ownership.
  • Owner-Operator vs. Semi-Passive Models: There are various business models within franchising, ranging from owner-operator roles, where the owner is involved in day-to-day operations, to semi-passive models, where a general manager oversees the business. This flexibility allows real estate professionals to choose a model that fits their lifestyle and commitment level.

Benefits of Business Diversification

Diversifying into franchise ownership offers several benefits:

  • Predictable Revenue Stream: Unlike the feast or famine nature of the real estate market, owning a franchise can provide a steady income. This predictability is particularly appealing to those tired of the uncertainties in real estate.
  • Asset Building: A well-managed franchise can become a valuable asset over time. As the business grows and generates cash flow, it increases in value, providing a potential saleable asset in the future.
  • Quality of Life Improvements: Owning a franchise can lead to a better work-life balance. With the right business model, franchise owners can enjoy additional cash flow and potential tax advantages, enhancing their overall quality of life.


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